Emagazine notes

Language Investigation
The challenges and pleasures of studying data

ANALYSE rather than make judgements.


Children's Language
The functions of children's talk

Halliday's functions: instrumental, regulatory interactional, personal, respresentational, heuristic, imaginitive.


Language Change
Coining new words

Principles of word-coinging:

• Blending: e.g. 'smoke' and 'fog' become 'smog.'
• Affixation.
• Reuse: e.g. place names, person names (eponyms, e.g. 'boycott') or brand names such as 'Hoover' or 'biro.'
• Onomatopoeia.
• Borrowing: e.g. 'bungalow' (from Hindi), 'gauze' (from Gaza) and 'genre' (from French).

Other - Language and Power
Rhetoric

• Ethos - connecting with an audience.
• Pathos - moving an audience.
• Logos - the argument.

 The '5 canons of rhetoric:'

1. Invention.
2. Arrangement.
3. Style.
4. Memory.
5. Delivery. 

Other techniques:

• Concesso - concede a battle to win a war.
• Polysyndeton - a list with lots of conjunctions.
• Asyndeton - a list without conjuncions.